Last week, Lou and I attended the ASTD International Convention in San Diego. ASTD, which stands for American Society for Training and Development, is the leading organization for training and coaching professionals throughout the world. The convention hosted about 8,000 attendees and was a great source of a knowledge for those who attended.
We participated in the expo, which was the first large-scale trade show we have attended since the re-launch of SureSpeak. The feedback we received was phenomenal! I heard countless people say things like “We’ve GOT to get this”, “This is awesome” and many “wow’s”. The reaction we received made me excited and proud. Attendees were most impressed by how it simply yet completely addresses a need that no one else has yet to address in the training world.
This need is exactly the reason I created SureSpeak in the first place. As a corporate trainer, I recognized the value of role-play, yet had no complete way to incorporate it into training. I couldn’t personally role-play with all trainees during training sessions, so I created this platform to allow trainees to practice and record themselves. I was then able to evaluate each person as if I were there with them. And so SureSpeak was born. While, at ASTD, we saw other products with similar thought processes behind their development—such as games or virtual sales contacts, but nothing was as complete as SureSpeak. I am so proud of the product and its evolution, and the team that has helped get it there. But the team is incomplete without great partnerships. If you’re a coach or trainer, individual or potential corporate client, please contact me about setting up a time to demo SureSpeak. I would love to find out more about you and/or your company and how we might be a great fit for each other.
Tags: American Society for Training and Development, ASTD, coaching, darren schwartz, development, lou friedmann, surespeak, training
